Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

• Sunday C. Eze ,

  Roles Conceptualization, Validation, Writing – original draft, Writing – review & editing

  * E-mail: sundayeze2010@gmail.com

  Affiliation Department of Business Studies, Landmark University, Omu-Aran, Nigeria

  https://orcid.org/0000-0001-5707-8536

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• Vera C. Chinedu-Eze,

  Roles Conceptualization, Formal analysis, Writing – original draft

  Affiliation Department of Agric Business, Michael Okpara, University of Agriculture, Umudike, Nigeria

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• Hart O. Awa,

  Roles Data curation, Methodology, Supervision, Writing – review & editing

  Affiliation Department of Marketing, University of Port-Harcourt, Port Harcourt, Nigeria

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• Rami Hashem E. Alharthi

  Roles Data curation, Formal analysis, Methodology, Project administration, Supervision, Validation, Writing – original draft

  Affiliation Department of Financial and Administrative Sciences, Ranyah University College, Taif University, Taif, Saudi Arabia

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