Applying the goal programming in the management of the 7P marketing mix model at universities-case study

• Radoslaw Ryńca ,

  Contributed equally to this work with: Radoslaw Ryńca, Yasmin Ziaeian

  Roles Conceptualization, Investigation, Methodology, Supervision, Writing – original draft

  * E-mail: radoslaw.rynca@pwr.edu.pl

  Affiliation Faculty of Management, Departent of Oranization and Management, Wroclaw University of Science and Technology, Wroclaw, Poland

  https://orcid.org/0000-0001-5288-4686

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• Yasmin Ziaeian

  Contributed equally to this work with: Radoslaw Ryńca, Yasmin Ziaeian

  Roles Investigation, Methodology, Software, Validation

  Affiliation Faculty of Management, Departent of Oranization and Management, Wroclaw University of Science and Technology, Wroclaw, Poland

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