How narrative transportation in movies affects audiences’ positive word-of-mouth: The mediating role of emotion

• Shih-Tse Wang ,

  Contributed equally to this work with: Shih-Tse Wang, Yao-Chien Tang

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – review & editing

  * E-mail: shihtse.wang@msa.hinet.net

  Affiliation Graduate Institute of Bio-Industry Management, National Chung Hsing University, Taichung, Taiwan, Republic of China

  https://orcid.org/0000-0003-1302-9745

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• Yao-Chien Tang

  Contributed equally to this work with: Shih-Tse Wang, Yao-Chien Tang

  Roles Data curation, Formal analysis, Methodology, Resources, Software, Writing – original draft

  Affiliation Graduate Institute of Bio-Industry Management, National Chung Hsing University, Taichung, Taiwan, Republic of China

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