A label indicating an old year of establishment improves evaluations of restaurants and shops serving traditional foods

• Tomoki Maezawa ,

  Contributed equally to this work with: Tomoki Maezawa, Jun I. Kawahara

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: shortfinned@gmail.com

  Affiliation Department of Psychology, Hokkaido University, Sapporo, Hokkaido, Japan

  https://orcid.org/0000-0002-9077-3132

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• Jun I. Kawahara

  Contributed equally to this work with: Tomoki Maezawa, Jun I. Kawahara

  Roles Conceptualization, Methodology, Project administration, Supervision, Writing – review & editing

  Affiliation Department of Psychology, Hokkaido University, Sapporo, Hokkaido, Japan

  https://orcid.org/0000-0002-4096-3923

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