Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos

• Selina A. Ruzi ,

  Roles Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: sruzi24@gmail.com (SAR); adrian.smith@naturalsciences.org (AAS)

  Affiliation Department of Applied Ecology, North Carolina State University, Raleigh, North Carolina, United States of America

  https://orcid.org/0000-0003-1973-8526

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• Nicole M. Lee,

  Roles Methodology, Resources, Validation, Writing – original draft, Writing – review & editing

  Affiliation School of Social & Behavioral Sciences, Arizona State University—West Campus, Glendale, Arizona, United States of America

  https://orcid.org/0000-0003-3101-4969

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• Adrian A. Smith

  Roles Conceptualization, Data curation, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Writing – original draft, Writing – review & editing

  * E-mail: sruzi24@gmail.com (SAR); adrian.smith@naturalsciences.org (AAS)

  Affiliations North Carolina Museum of Natural Sciences, Research & Collections, Raleigh, North Carolina, United States of America, Department of Biological Sciences, North Carolina State University, Raleigh, North Carolina, United States of America

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