Novel approach to delivering pro-environmental messages significantly shifts norms and motivation, but children are not more effective spokespeople than adults

• Cynthia McPherson Frantz ,

  Contributed equally to this work with: Cynthia McPherson Frantz, John Petersen

  Roles Conceptualization, Formal analysis, Funding acquisition, Methodology, Project administration, Writing – original draft, Writing – review & editing

  * E-mail: cindy.frantz@oberlin.edu

  Affiliation Department of Psychology and Environmental Studies, Oberlin College, Oberlin, OH, United States of America

  https://orcid.org/0000-0001-9303-3052

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• John Petersen ,

  Contributed equally to this work with: Cynthia McPherson Frantz, John Petersen

  Roles Conceptualization, Funding acquisition, Methodology, Project administration, Writing – original draft, Writing – review & editing

  Affiliation Department of Environmental Studies and Biology, Oberlin College, Oberlin, OH, United States of America

  https://orcid.org/0000-0002-6907-8418

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• Kathryn Lucaites

  Roles Data curation, Formal analysis, Writing – original draft, Writing – review & editing

  Affiliation Department of Psychology, Oberlin College, Oberlin, OH, United States of America

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