The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model

• Perina Siegenthaler ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: perina.siegenthaler@unifr.ch

  Affiliation Department of Communication and Media Research, University of Fribourg, Fribourg, Switzerland

  https://orcid.org/0000-0002-9740-8461

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• Alexander Ort,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Software, Supervision, Validation, Visualization, Writing – review & editing

  Affiliation Department of Health Sciences and Medicine, University of Lucerne, Lucerne, Switzerland

  https://orcid.org/0000-0003-0112-9052

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• Andreas Fahr

  Roles Conceptualization, Funding acquisition, Methodology, Resources, Supervision, Validation, Writing – review & editing

  Affiliation Department of Communication and Media Research, University of Fribourg, Fribourg, Switzerland

  https://orcid.org/0000-0002-8455-3045

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