Donor orientation and service quality: Key factors in active blood donors’ satisfaction and loyalty

• Josefa D. Martín-Santana ,

  Contributed equally to this work with: Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: josefa.martin@ulpgc.es

  Affiliation Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, Universidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Las Palmas, Spain

  https://orcid.org/0000-0002-7078-0271

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• María Katiuska Cabrera-Suárez ,

  Contributed equally to this work with: Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, Universidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Las Palmas, Spain

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• María de la Cruz Déniz-Déniz ,

  Contributed equally to this work with: Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Economics and Business Administration, Faculty of Economics, Business and Tourism, Universidad de Las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Las Palmas, Spain

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• Eva Reinares-Lara

  Contributed equally to this work with: Josefa D. Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Business Economics, Faculty of Legal and Business Sciences, Universidad Rey Juan Carlos, Madrid, Spain

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