Persuasive linguistic tricks in social media marketing communication—The memetic approach

• Krzysztof Stepaniuk ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: k.stepaniuk@pb.edu.pl

  Affiliation Department of Marketing and Tourism, Bialystok University of Technology, Kleosin, Poland

  https://orcid.org/0000-0003-4071-1053

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• Katarzyna Jarosz

  Roles Data curation, Formal analysis, Investigation, Writing – original draft

  Affiliation Department of Marketing and Tourism, Bialystok University of Technology, Kleosin, Poland

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