When face masks signal social identity: Explaining the deep face-mask divide during the COVID-19 pandemic

Nattavudh Powdthavee; Yohanes E. Riyanto; Erwin C. L. Wong; Jonathan X. W. Yeo; Qi Yu Chan

doi:10.1371/journal.pone.0253195

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Open Access

Peer-reviewed

Research Article

When face masks signal social identity: Explaining the deep face-mask divide during the COVID-19 pandemic

Nattavudh Powdthavee ,

Contributed equally to this work with: Nattavudh Powdthavee, Yohanes E. Riyanto, Erwin C. L. Wong, Jonathan X. W. Yeo, Qi Yu Chan

Roles Conceptualization, Data curation, Formal analysis, Investigation, Writing – original draft, Writing – review & editing

* E-mail: Nattavudh.powdthavee@wbs.ac.uk

Affiliation Warwick Business School, Coventry, United Kingdom

https://orcid.org/0000-0002-9345-4882

⨯
Yohanes E. Riyanto ,

Contributed equally to this work with: Nattavudh Powdthavee, Yohanes E. Riyanto, Erwin C. L. Wong, Jonathan X. W. Yeo, Qi Yu Chan

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Nanyang Technological University, Singapore, Singapore

https://orcid.org/0000-0001-7343-4043

⨯
Erwin C. L. Wong ,

Contributed equally to this work with: Nattavudh Powdthavee, Yohanes E. Riyanto, Erwin C. L. Wong, Jonathan X. W. Yeo, Qi Yu Chan

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Nanyang Technological University, Singapore, Singapore
⨯
Jonathan X. W. Yeo ,

Contributed equally to this work with: Nattavudh Powdthavee, Yohanes E. Riyanto, Erwin C. L. Wong, Jonathan X. W. Yeo, Qi Yu Chan

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

Affiliation Nanyang Technological University, Singapore, Singapore

https://orcid.org/0000-0002-9274-3586

⨯
Qi Yu Chan

Contributed equally to this work with: Nattavudh Powdthavee, Yohanes E. Riyanto, Erwin C. L. Wong, Jonathan X. W. Yeo, Qi Yu Chan

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – review & editing

Affiliation Nanyang Technological University, Singapore, Singapore
⨯

When face masks signal social identity: Explaining the deep face-mask divide during the COVID-19 pandemic

Nattavudh Powdthavee,
Yohanes E. Riyanto,
Erwin C. L. Wong,
Jonathan X. W. Yeo,
Qi Yu Chan

Published: June 10, 2021
https://doi.org/10.1371/journal.pone.0253195

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