Estimating willingness-to-pay for neonicotinoid-free plants: Incorporating pro-environmental behavior in hypothetical and non-hypothetical experiments

• Xuan Wei,

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Food and Resource Economics Department and Mid-Florida Research and Education Center, University of Florida, Apopka, FL, United States of America

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• Hayk Khachatryan ,

  Roles Conceptualization, Data curation, Funding acquisition, Investigation, Methodology, Project administration, Resources, Software, Supervision, Writing – review & editing

  * E-mail: hayk@ufl.edu

  Affiliation Food and Resource Economics Department and Mid-Florida Research and Education Center, University of Florida, Apopka, FL, United States of America

  https://orcid.org/0000-0003-2387-3624

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• Alicia Rihn

  Roles Investigation, Methodology, Validation, Writing – review & editing

  Affiliation Department of Agricultural and Resource Economics, University of Tennessee-Knoxville, Knoxville, TN, United States of America

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