Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities

Muhammad Shahbaz; Changyuan Gao; Lili Zhai; Fakhar Shahzad; Adeel Luqman; Rimsha Zahid

doi:10.1371/journal.pone.0250229

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Open Access

Peer-reviewed

Research Article

Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities

Muhammad Shahbaz ,

Contributed equally to this work with: Muhammad Shahbaz, Changyuan Gao, Lili Zhai, Fakhar Shahzad, Adeel Luqman, Rimsha Zahid

Roles Conceptualization, Formal analysis, Writing – original draft

* E-mail: shahbaz755@yahoo.com (MS); zhailili@hrbust.edu.cn (LZ)

Affiliations School of Economics and Management, Harbin University of Science and Technology, Harbin, Heilongjiang, China, Lyallpur Business School, Government Collage University, Faisalabad, Punjab, Pakistan

https://orcid.org/0000-0003-2391-6997

⨯
Changyuan Gao ,

Contributed equally to this work with: Muhammad Shahbaz, Changyuan Gao, Lili Zhai, Fakhar Shahzad, Adeel Luqman, Rimsha Zahid

Roles Investigation, Supervision

Affiliation School of Economics and Management, Harbin University of Science and Technology, Harbin, Heilongjiang, China
⨯
Lili Zhai ,

Contributed equally to this work with: Muhammad Shahbaz, Changyuan Gao, Lili Zhai, Fakhar Shahzad, Adeel Luqman, Rimsha Zahid

Roles Investigation, Supervision, Writing – review & editing

* E-mail: shahbaz755@yahoo.com (MS); zhailili@hrbust.edu.cn (LZ)

Affiliation School of Economics and Management, Harbin University of Science and Technology, Harbin, Heilongjiang, China
⨯
Fakhar Shahzad ,

Contributed equally to this work with: Muhammad Shahbaz, Changyuan Gao, Lili Zhai, Fakhar Shahzad, Adeel Luqman, Rimsha Zahid

Roles Software, Visualization

Affiliation Department of Business Administration, ILMA University, Karachi, Pakistan

https://orcid.org/0000-0002-6408-2848

⨯
Adeel Luqman ,

Contributed equally to this work with: Muhammad Shahbaz, Changyuan Gao, Lili Zhai, Fakhar Shahzad, Adeel Luqman, Rimsha Zahid

Roles Data curation, Software

Affiliation Department of Commerce, Fatima Jinnah Women University, Rawalpindi, Pakistan
⨯
Rimsha Zahid

Contributed equally to this work with: Muhammad Shahbaz, Changyuan Gao, Lili Zhai, Fakhar Shahzad, Adeel Luqman, Rimsha Zahid

Roles Conceptualization, Formal analysis, Writing – original draft

Affiliation School of Economics and Management, Harbin University of Science and Technology, Harbin, Heilongjiang, China
⨯

Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities

Muhammad Shahbaz,
Changyuan Gao,
Lili Zhai,
Fakhar Shahzad,
Adeel Luqman,
Rimsha Zahid

Published: April 28, 2021
https://doi.org/10.1371/journal.pone.0250229

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