Advertisement

Browse Subject Areas

?

Click through the PLOS taxonomy to find articles in your field.

For more information about PLOS Subject Areas, click here.

Loading metrics

Open Access

Peer-reviewed

Research Article

Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology

Gerrit Hummel ,

Roles Conceptualization, Formal analysis, Methodology, Supervision, Visualization, Writing – original draft, Writing – review & editing

* E-mail: gerrit.hummel@uni-hohenheim.de

Affiliation Institute of Nutritional Medicine, Stuttgart, Germany

https://orcid.org/0000-0001-9730-5887

⨯
Saskia Maier,

Roles Investigation, Project administration

Affiliation Institute of Nutritional Medicine, Stuttgart, Germany
⨯
Maren Baumgarten,

Roles Investigation, Project administration

Affiliation Institute of Nutritional Medicine, Stuttgart, Germany
⨯
Cora Eder,

Roles Investigation, Project administration

Affiliation Institute of Nutritional Medicine, Stuttgart, Germany
⨯
Patrick Thomas Strubich,

Roles Investigation, Project administration

Affiliation Institute of Nutritional Medicine, Stuttgart, Germany
⨯
Nanette Stroebele-Benschop

Roles Conceptualization, Supervision, Writing – original draft, Writing – review & editing

Affiliation Institute of Nutritional Medicine, Stuttgart, Germany
⨯

Visual attention towards food during unplanned purchases – A pilot study using mobile eye tracking technology

Gerrit Hummel,
Saskia Maier,
Maren Baumgarten,
Cora Eder,
Patrick Thomas Strubich,
Nanette Stroebele-Benschop

x

Published: March 4, 2021
https://doi.org/10.1371/journal.pone.0247755

Reader Comments (0)

Post a new comment on this article

Print

Advertisement

Subject Areas
?

For more information about PLOS Subject Areas, click here.
We want your feedback. Do these Subject Areas make sense for this article? Click the target next to the incorrect Subject Area and let us know. Thanks for your help!

Body weight
Is the Subject Area "Body weight" applicable to this article?

Thanks for your feedback.
Food
Is the Subject Area "Food" applicable to this article?

Thanks for your feedback.
Obesity
Is the Subject Area "Obesity" applicable to this article?

Thanks for your feedback.
Body mass index
Is the Subject Area "Body mass index" applicable to this article?

Thanks for your feedback.
Eye movements
Is the Subject Area "Eye movements" applicable to this article?

Thanks for your feedback.
Overweight
Is the Subject Area "Overweight" applicable to this article?

Thanks for your feedback.
Decision making
Is the Subject Area "Decision making" applicable to this article?

Thanks for your feedback.
Density
Is the Subject Area "Density" applicable to this article?

Thanks for your feedback.