Mores of the customer base for ecotourism industry: Development and validation of a new measurement scale

• Shahid Bashir,

  Roles Conceptualization, Methodology, Project administration, Supervision, Writing – original draft

  Affiliation Department of Business Studies, Namal Institute, Mianwali, Pakistan

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• Muddasar Ghani Khwaja,

  Roles Conceptualization, Data curation, Investigation, Methodology, Software

  Affiliation Management Sciences, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad, Pakistan

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• Asif Mahmood

  Roles Formal analysis, Investigation, Validation, Writing – review & editing

  * E-mail: mahmood.engineer@gmail.com

  Affiliation Department of Business Studies, Namal Institute, Mianwali, Pakistan

  https://orcid.org/0000-0003-1416-0390

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