Is consumer neural response to visual merchandising types different depending on their fashion involvement?

• Hyoung-Sukh Kim,

  Roles Data curation, Formal analysis, Investigation, Methodology, Project administration, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation College of Design, Dongseo University, Busan, Korea

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• Jin-Hwa Lee ,

  Roles Conceptualization, Data curation, Methodology, Supervision, Writing – review & editing

  * E-mail: onleejh@pusan.ac.kr

  Affiliation Department of Clothing & Textiles, College of Human Ecology, Pusan National University, Busan, Korea

  https://orcid.org/0000-0003-2431-6029

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• So-Hyeon Yoo

  Roles Data curation, Formal analysis, Software

  Affiliation School of Mechanical Engineering, Pusan National University, Busan, Korea

  https://orcid.org/0000-0002-8528-4457

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