Seeing through the forest: The gaze path to purchase

• Bridget K. Behe ,

  Roles Conceptualization, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: behe@msu.edu

  Affiliation Department of Horticulture, Michigan State University, East Lansing, Michigan, United States of America

  http://orcid.org/0000-0002-7895-6235

  ⨯
• Patricia T. Huddleston,

  Roles Conceptualization, Funding acquisition, Investigation, Methodology, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Advertising & Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, Michigan, United States of America

  ⨯
• Kevin L. Childs,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Methodology, Resources, Software, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Plant Biology, Michigan State University, East Lansing, Michigan, United States of America

  ⨯
• Jiaoping Chen,

  Roles Data curation, Formal analysis, Methodology, Resources, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Eli Broad College of Business, Michigan State University, East Lansing, Michigan, United States of America

  ⨯
• Iago S. Muraro

  Roles Validation, Visualization, Writing – original draft, Writing – review & editing

  Affiliation Department of Advertising & Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, Michigan, United States of America

  ⨯