Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping

• Allison L. Brown,

  Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of Food Science, The Pennsylvania State University, University Park, Pennsylvania, United States of America

  https://orcid.org/0000-0002-3731-6573

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• Alyssa J. Bakke,

  Roles Conceptualization, Methodology, Writing – review & editing

  Affiliations Department of Food Science, The Pennsylvania State University, University Park, Pennsylvania, United States of America, Sensory Evaluation Center, The Pennsylvania State University, University Park, Pennsylvania, United States of America

  https://orcid.org/0000-0002-1685-2000

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• Helene Hopfer

  Roles Conceptualization, Funding acquisition, Methodology, Resources, Supervision, Writing – review & editing

  * E-mail: hopfer@psu.edu

  Affiliations Department of Food Science, The Pennsylvania State University, University Park, Pennsylvania, United States of America, Sensory Evaluation Center, The Pennsylvania State University, University Park, Pennsylvania, United States of America

  https://orcid.org/0000-0001-6925-0241

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