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Open Access

Peer-reviewed

Research Article

Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude

Filipe Loureiro ,

Roles Conceptualization, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

* E-mail: floureiro@ispa.pt

Affiliation William James Center for Research, ISPA- Instituto Universitário, Lisboa, Portugal

http://orcid.org/0000-0003-4285-1703

⨯
Teresa Garcia-Marques,

Roles Conceptualization, Methodology, Supervision, Writing – review & editing

Affiliation William James Center for Research, ISPA- Instituto Universitário, Lisboa, Portugal
⨯
Duane T. Wegener

Roles Conceptualization, Methodology, Supervision, Writing – review & editing

Affiliation The Ohio State University, Columbus, Ohio, United States of America
⨯

Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude

Filipe Loureiro,
Teresa Garcia-Marques,
Duane T. Wegener

x

Published: September 21, 2020
https://doi.org/10.1371/journal.pone.0238848

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