Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers

• Salman Ali,

  Roles Writing – original draft

  Affiliation Business School & Binhai College of Nankai University, PR, China

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• Guihua Li ,

  Roles Investigation, Validation

  * E-mail: abc_5818@nankai.edu.cn

  Affiliation Business School & Binhai College of Nankai University, PR, China

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• Ping Yang,

  Roles Project administration, Resources

  Affiliation Business School & Binhai College of Nankai University, PR, China

  http://orcid.org/0000-0002-9858-4184

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• Kramat Hussain,

  Roles Methodology, Visualization

  Affiliation School of Economics, Nankai University, PR, China

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• Yousaf Latif

  Roles Data curation

  Affiliation College of Management and Economics, Tianjin University, Tianjin, P. R. China

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