It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates

• Adi Berliner Senderey ,

  Contributed equally to this work with: Adi Berliner Senderey, Dan Ariely, Ran Balicer

  Roles Conceptualization, Formal analysis, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: adiber3@gmail.com

  Affiliations Clalit Research Institute, Clalit Health Services, Tel Aviv, Israel, The Faculty of Industrial Engineering and Management, Technion–Israel Institute of Technology, Haifa, Israel

  http://orcid.org/0000-0002-6235-8177

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• Tamar Kornitzer,

  Roles Writing – review & editing

  Affiliation Kayma Labs, kayma, Tel Aviv, Israel

  http://orcid.org/0000-0003-3866-3873

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• Gabriella Lawrence,

  Roles Methodology, Writing – review & editing

  Affiliations Clalit Research Institute, Clalit Health Services, Tel Aviv, Israel, Braun School of Public Health, Hebrew University–Hadassah Medical Center, Jerusalem, Israel

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• Hilla Zysman,

  Roles Conceptualization, Writing – review & editing

  Affiliation Kayma Labs, kayma, Tel Aviv, Israel

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• Yael Hallak,

  Roles Conceptualization

  Affiliation Fuqua School of Business, Duke University, Durham, North Carolina, United States of America

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• Dan Ariely ,

  Contributed equally to this work with: Adi Berliner Senderey, Dan Ariely, Ran Balicer

  Roles Conceptualization, Investigation, Methodology, Supervision, Writing – review & editing

  Affiliations Kayma Labs, kayma, Tel Aviv, Israel, Fuqua School of Business, Duke University, Durham, North Carolina, United States of America

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• Ran Balicer

  Contributed equally to this work with: Adi Berliner Senderey, Dan Ariely, Ran Balicer

  Roles Conceptualization, Supervision, Visualization, Writing – original draft, Writing – review & editing

  Affiliations Clalit Research Institute, Clalit Health Services, Tel Aviv, Israel, Public Health Department, Ben Gurion University of the Negev, Be’er Sheva, Israel

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