A method for predicting background advertisement exposure parameters in sporting events: Televised football game approach

• Yi Xiao ,

  Roles Conceptualization, Data curation, Funding acquisition, Methodology, Software, Writing – original draft, Writing – review & editing

  * E-mail: cutexxx@163.com

  Affiliation School of Economics and Management, Shanghai University of Sport, Shanghai, China

  http://orcid.org/0000-0002-8904-9083

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• Collins John,

  Roles Data curation, Writing – original draft

  Affiliation Kinesiology, Health Promotion and Recreation Department, University of North Texas, Denton, Texas, United States of America

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• Xiaoling Ren,

  Roles Software, Writing – review & editing

  Affiliation School of Economics and Management, Shanghai University of Sport, Shanghai, China

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• Pei Zhang

  Roles Methodology, Writing – review & editing

  Affiliation School of Economics and Management, Shanghai University of Sport, Shanghai, China

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