Beyond asking: Exploring the use of automatic price evaluations to implicitly estimate consumers’ willingness-to-pay

• Jasper Dezwaef ,

  Roles Conceptualization, Formal analysis, Funding acquisition, Methodology, Project administration, Software, Writing – original draft, Writing – review & editing

  * E-mail: jasper.dezwaef@ugent.be

  Affiliations Department of Experimental Psychology, Ghent University, Ghent, Belgium, Profacts, De Pinte, Belgium

  http://orcid.org/0000-0003-0605-8644

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• Emiel Cracco,

  Roles Formal analysis, Supervision, Writing – review & editing

  Affiliation Department of Experimental Psychology, Ghent University, Ghent, Belgium

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• Jelle Demanet,

  Roles Conceptualization, Methodology, Supervision, Writing – review & editing

  Affiliations Department of Experimental Psychology, Ghent University, Ghent, Belgium, Profacts, De Pinte, Belgium

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• Timothy Desmet,

  Roles Conceptualization, Methodology, Supervision, Writing – review & editing

  Affiliations Profacts, De Pinte, Belgium, Faculty of Economic and Social Sciences, Vrije Universiteit Brussel, Brussels, Belgium, Solvay Business School, Brussels, Belgium, Hult International Business School, UG Campus London, London, United Kingdom

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• Marcel Brass

  Roles Conceptualization, Methodology, Visualization, Writing – review & editing

  Affiliation Department of Experimental Psychology, Ghent University, Ghent, Belgium

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