Managing product variety on online platform: Consumer heterogeneity and diseconomies of scope

• Ganfu Wang,

  Roles Conceptualization, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation School of Business Administration, Hubei University of Economics, Wuhan, China

  http://orcid.org/0000-0002-9757-6967

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• Xingzheng Ai,

  Roles Conceptualization, Methodology

  Affiliation School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China

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• Li Zhong

  Roles Conceptualization, Formal analysis, Supervision

  * E-mail: zlee04@sina.com

  Affiliation School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China

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