Effectiveness assessment of maternal and neonatal health video clips in knowledge transfer using neuromarketing tools: A randomized crossover trial

• Laura Prieto-Pinto ,

  Contributed equally to this work with: Laura Prieto-Pinto, María Fernanda Lara-Díaz, Nathaly Garzón-Orjuela, Javier Eslava-Schmalbach

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: lcprietop@unal.edu.co

  Affiliation Hospital Universitario Nacional de Colombia, Facultad de Medicina, Universidad Nacional de Colombia, Bogotá, Colombia

  http://orcid.org/0000-0002-9489-2585

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• María Fernanda Lara-Díaz ,

  Contributed equally to this work with: Laura Prieto-Pinto, María Fernanda Lara-Díaz, Nathaly Garzón-Orjuela, Javier Eslava-Schmalbach

  Roles Conceptualization, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Departament of Human Communication, Facultad de Medicina, Universidad Nacional de Colombia, Bogotá, Colombia

  ⨯
• Nathaly Garzón-Orjuela ,

  Contributed equally to this work with: Laura Prieto-Pinto, María Fernanda Lara-Díaz, Nathaly Garzón-Orjuela, Javier Eslava-Schmalbach

  Roles Data curation, Formal analysis, Methodology, Writing – original draft, Writing – review & editing

  Affiliations Hospital Universitario Nacional de Colombia, Facultad de Medicina, Universidad Nacional de Colombia, Bogotá, Colombia, Technology Development Center, Sociedad Colombiana de Anestesiología y Reanimación–S.C.A.R.E., Bogotá, Colombia

  ⨯
• Dayanne Herrera ,

  Roles Investigation

  ¶‡ These authors also contributed equally to this work.

  Affiliations Technology Development Center, Sociedad Colombiana de Anestesiología y Reanimación–S.C.A.R.E., Bogotá, Colombia, Department of Psychology, Facultad de Ciencias Humanas, Universidad Nacional de Colombia, Bogotá, Colombia

  ⨯
• Carol Páez-Canro ,

  Roles Conceptualization, Methodology

  ¶‡ These authors also contributed equally to this work.

  Affiliation Hospital Universitario Nacional de Colombia, Facultad de Medicina, Universidad Nacional de Colombia, Bogotá, Colombia

  ⨯
• Jorge Humberto Reyes ,

  Roles Conceptualization, Methodology

  ¶‡ These authors also contributed equally to this work.

  Affiliation Technology Development Center, Sociedad Colombiana de Anestesiología y Reanimación–S.C.A.R.E., Bogotá, Colombia

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• Lina González-Gordon ,

  Roles Conceptualization, Methodology, Project administration, Resources

  ¶‡ These authors also contributed equally to this work.

  Affiliation Hospital Universitario Nacional de Colombia, Facultad de Medicina, Universidad Nacional de Colombia, Bogotá, Colombia

  ⨯
• Viviana Jiménez-Murcia ,

  Roles Conceptualization, Funding acquisition, Methodology, Resources

  ¶‡ These authors also contributed equally to this work.

  Affiliation Technology Development Center, Sociedad Colombiana de Anestesiología y Reanimación–S.C.A.R.E., Bogotá, Colombia

  ⨯
• Javier Eslava-Schmalbach

  Contributed equally to this work with: Laura Prieto-Pinto, María Fernanda Lara-Díaz, Nathaly Garzón-Orjuela, Javier Eslava-Schmalbach

  Roles Conceptualization, Funding acquisition, Methodology, Project administration, Supervision, Writing – original draft, Writing – review & editing

  Affiliations Hospital Universitario Nacional de Colombia, Facultad de Medicina, Universidad Nacional de Colombia, Bogotá, Colombia, Technology Development Center, Sociedad Colombiana de Anestesiología y Reanimación–S.C.A.R.E., Bogotá, Colombia

  ⨯