“Hey, that could be me”: The role of similarity in narrative persuasion

• Joëlle Ooms ,

  Roles Writing – original draft

  * E-mail: j.a.ooms@rug.nl

  Affiliation University of Groningen, Groningen, The Netherlands

  http://orcid.org/0000-0002-0317-4327

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• John Hoeks,

  Roles Supervision, Writing – review & editing

  Affiliation University of Groningen, Groningen, The Netherlands

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• Carel Jansen

  Roles Supervision, Writing – review & editing

  Affiliations University of Groningen, Groningen, The Netherlands, Language Centre, Stellenbosch University, Stellenbosch, South Africa

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