The value of leading customers in a crowdfunding-based marketing pattern

• Jingjing Zhao,

  Roles Formal analysis, Writing – original draft

  Affiliation School of Management, Harbin Institute of Technology, Harbin, P.R. China

  ⨯
• Yongli Li ,

  Roles Formal analysis, Supervision, Writing – original draft

  * E-mail: ylli@mail.neu.edu.cn

  Affiliations School of Management, Harbin Institute of Technology, Harbin, P.R. China, School of Business Administration, Northeastern University, Shenyang, P.R. China

  http://orcid.org/0000-0002-5617-8866

  ⨯
• Yunlong Ding,

  Roles Supervision, Validation

  Affiliation School of Management, Harbin Institute of Technology, Harbin, P.R. China

  ⨯
• Chao Liu

  Roles Formal analysis, Validation

  Affiliation School of Business Administration, Northeastern University, Shenyang, P.R. China

  ⨯