The interplay between endorser social status and normative appeals on the endorsement effectiveness of pro-environmental behaviors

• Hao He,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Methodology, Visualization, Writing – original draft, Writing – review & editing

  Affiliation School of Economics and Management, Changsha University of Science and Technology, Changsha, Hunan, China

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• Jingtao Fu ,

  Roles Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: fjthainan@163.com

  Affiliation School of Economics and Management, Hainan University, Haikou, Hainan, China

  http://orcid.org/0000-0002-0191-4192

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• Xi Li,

  Roles Data curation, Investigation, Project administration, Resources, Supervision, Writing – review & editing

  Affiliation Division of Business and Management, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, Guangdong, China

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• Rui Guo

  Roles Conceptualization, Methodology, Writing – original draft

  Affiliation School of Economics and Management, China University of Geosciences, Wuhan, Hubei, China

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