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Open Access

Peer-reviewed

Research Article

A dynamic discount pricing strategy for viral marketing

Xiang Zhong,

Roles Formal analysis, Investigation

Affiliation School of Big Data & Software Engineering, Chongqing University, Chongqing, 400044, China
⨯
Juan Zhao,

Roles Data curation, Software, Validation

Affiliation School of Big Data & Software Engineering, Chongqing University, Chongqing, 400044, China
⨯
Lu-Xing Yang,

Roles Formal analysis, Funding acquisition, Methodology

Affiliation School of Information Technology, Deakin University, Melbourne, VIC 3125, Australia
⨯
Xiaofan Yang ,

Roles Funding acquisition, Project administration, Writing – original draft

* E-mail: xfyang1964@gmail.com

Affiliation School of Big Data & Software Engineering, Chongqing University, Chongqing, 400044, China

http://orcid.org/0000-0001-6931-2692

⨯
Yingbo Wu,

Roles Supervision, Validation

Affiliation School of Big Data & Software Engineering, Chongqing University, Chongqing, 400044, China
⨯
Yuan Yan Tang

Roles Project administration, Writing – review & editing

Affiliations Faculty of Science and Technology, UOW College Hong Kong/Community College of City University, Kowloon, Hong Kong, Department of Computer and Infomation Science, The University of Macau, Macau, China
⨯

A dynamic discount pricing strategy for viral marketing

Xiang Zhong,
Juan Zhao,
Lu-Xing Yang,
Xiaofan Yang,
Yingbo Wu,
Yuan Yan Tang

x

Published: December 28, 2018
https://doi.org/10.1371/journal.pone.0208738

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