Agentic appeals increase charitable giving in an affluent sample of donors

• Ashley V. Whillans ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: awhillans@hbs.edu

  Affiliation Negotiations, Organizations, Markets Unit, Harvard Business School, Harvard University, Cambridge, Massachusetts, United States of America

  http://orcid.org/0000-0001-6374-6078

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• Elizabeth W. Dunn

  Roles Conceptualization, Funding acquisition, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of Psychology, University of British Columbia, Vancouver, British Columbia, Canada

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