Seeding strategies for new product launch: The role of negative word-of-mouth

• Fang Cui ,

  Contributed equally to this work with: Fang Cui, Hai-hua Hu

  Roles Conceptualization, Formal analysis, Investigation

  Affiliation School of Management, Xi’an Jiaotong University, Xi’an, China

  http://orcid.org/0000-0002-2353-7033

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• Hai-hua Hu ,

  Contributed equally to this work with: Fang Cui, Hai-hua Hu

  Roles Data curation, Software

  * E-mail: jgshuhaihua@163.com

  Affiliation School of Management, Xi’an University of Architecture and Technology, Xi’an, China

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• Wen-tian Cui,

  Roles Conceptualization, Project administration

  Affiliation School of Management, Xi’an Jiaotong University, Xi’an, China

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• Ying Xie

  Roles Investigation, Validation

  Affiliation School of Economic & Management, Northwest University, Xi’an, China

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