Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?

• Mohammed Jabreel ,

  Roles Data curation, Investigation, Methodology, Software, Visualization, Writing – original draft

  * E-mail: mohammed.jabreel@urv.cat

  Affiliations TAKA (Intelligent Technologies for Advanced Knowledge Acquisition) research group. Departament d’Enginyeria Informàtica i Matemàtiques, Universitat Rovira i Virgili, Tarragona, Spain, Computer Science Department, Hodeidah University, Hodeidah, Yemen

  http://orcid.org/0000-0001-9774-9066

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• Assumpció Huertas,

  Roles Conceptualization, Resources, Writing – original draft

  Affiliation Departament d’Estudis de Comunicació, Universitat Rovira i Virgili, Tarragona, Spain

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• Antonio Moreno

  Roles Conceptualization, Formal analysis, Funding acquisition, Methodology, Supervision, Writing – original draft, Writing – review & editing

  Affiliation TAKA (Intelligent Technologies for Advanced Knowledge Acquisition) research group. Departament d’Enginyeria Informàtica i Matemàtiques, Universitat Rovira i Virgili, Tarragona, Spain

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