Eye-tracking evidence shows that non-fit messaging impacts attention, attitudes and choice

• Ilona Fridman ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Supervision, Visualization, Writing – original draft

  * E-mail: Ilona.fridman@duke.edu

  Affiliation Management Department, Columbia Business School, New York, New York, United States of America

  http://orcid.org/0000-0001-6130-3134

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• Peter A. Ubel,

  Roles Conceptualization, Data curation, Methodology, Resources, Supervision, Writing – review & editing

  Affiliation Fuqua School of Business School, Sanford School of Public Policy, Duke University, Durham, North Carolina, United States of America

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• E. Tory Higgins

  Roles Conceptualization, Methodology, Project administration, Resources, Software, Supervision, Validation, Writing – review & editing

  Affiliation Management Department, Columbia Business School, New York, New York, United States of America

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