Why do women want to be beautiful? A qualitative study proposing a new “human beauty values” concept

• Sunwoo Kim ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Writing – original draft

  * E-mail: swkim36@snu.ac.kr

  Affiliation Department of Textiles, Merchandising, and Fashion Design, Seoul National University, Seoul, South Korea

  http://orcid.org/0000-0002-8722-0609

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• Yuri Lee

  Roles Conceptualization, Formal analysis, Project administration, Supervision, Validation, Writing – review & editing

  Affiliations Department of Textiles, Merchandising, and Fashion Design, Seoul National University, Seoul, South Korea, Research Institute of Human Ecology at Seoul National University, Seoul National University, Seoul, South Korea

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