The elusive power of the individual victim: Failure to find a difference in the effectiveness of charitable appeals focused on one compared to many victims

• P. Sol Hart ,

  Roles Conceptualization, Data curation, Formal analysis, Funding acquisition, Investigation, Methodology, Project administration, Writing – original draft, Writing – review & editing

  * E-mail: solhart@umich.edu

  Affiliation Department of Communication Studies, University of Michigan, Ann Arbor, MI, United States of America

  http://orcid.org/0000-0003-3318-9818

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• Dan Lane,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of Communication Studies, University of Michigan, Ann Arbor, MI, United States of America

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• Sedona Chinn

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  Affiliation Department of Communication Studies, University of Michigan, Ann Arbor, MI, United States of America

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