Rhesus macaques form preferences for brand logos through sex and social status based advertising

• M. Yavuz Acikalin ,

  Roles Conceptualization, Investigation, Methodology, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: mya@stanford.edu

  Affiliation Graduate School of Business, Stanford University, Stanford, CA, United States of America

  http://orcid.org/0000-0003-0081-3629

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• Karli K. Watson,

  Roles Conceptualization, Investigation, Methodology, Supervision, Writing – review & editing

  Affiliation Institute of Cognitive Science, University of Colorado Boulder, Boulder, CO, United States of America

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• Gavan J. Fitzsimons,

  Roles Writing – review & editing

  Affiliation Fuqua School of Business, Duke University, Durham, NC, United States of America

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• Michael L. Platt

  Roles Conceptualization, Funding acquisition, Supervision, Writing – review & editing

  Affiliations The Wharton School, University of Pennsylvania, Philadelphia, PA, United States of America, Department of Neuroscience, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, United States of America, Department of Psychology, University of Pennsylvania, Philadelphia, PA, United States of America

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