Why do people donate to conservation? Insights from a ‘real world’ campaign

• Diogo Veríssimo ,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Writing – original draft, Writing – review & editing

  * E-mail: verissimodiogo@gmail.com (DV); hamish.campbell@cdu.edu.au (HAC)

  Affiliation Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent, Canterbury, United Kingdom

  http://orcid.org/0000-0002-3519-6782

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• Hamish A. Campbell ,

  Roles Data curation, Project administration, Supervision, Writing – review & editing

  * E-mail: verissimodiogo@gmail.com (DV); hamish.campbell@cdu.edu.au (HAC)

  Affiliation Research Institute for the Environment and Livelihoods, Charles Darwin University, Darwin, NT, Australia

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• Simon Tollington,

  Roles Formal analysis, Methodology, Writing – review & editing

  Affiliations Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent, Canterbury, United Kingdom, North of England Zoological Society, Chester Zoo, Chester, United Kingdom

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• Douglas C. MacMillan,

  Roles Conceptualization, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent, Canterbury, United Kingdom

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• Robert J. Smith

  Roles Conceptualization, Methodology, Supervision, Writing – original draft, Writing – review & editing

  Affiliation Durrell Institute of Conservation and Ecology, School of Anthropology and Conservation, University of Kent, Canterbury, United Kingdom

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