ERP evidence for consumer evaluation of copycat brands

• Qian Shang,

  Roles Writing – original draft

  Affiliations Chinese Academy of Science and Education Evaluation, Hangzhou Dianzi University, Hangzhou, China, Management School, Hangzhou Dianzi University, Hangzhou, China

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• Guanxiong Pei,

  Roles Data curation

  Affiliation School of Management, Zhejiang University, Hangzhou, China

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• Jia Jin,

  Roles Conceptualization, Data curation

  Affiliations Business School, Ningbo University, Ningbo, China, Academy of Neuroeconomics and Neuromanagement at Ningbo University, Ningbo, China

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• Wuke Zhang,

  Roles Software

  Affiliation School of Management, Zhejiang University, Hangzhou, China

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• Yuran Wang,

  Roles Writing – review & editing

  Affiliation School of Management, Zhejiang University, Hangzhou, China

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• Xiaoyi Wang

  Roles Writing – review & editing

  * E-mail: kevinwxy@zju.edu.cn

  Affiliation School of Management, Zhejiang University, Hangzhou, China

  http://orcid.org/0000-0001-7748-2296

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