Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay

• Kristina Kampfer,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Project administration, Writing – original draft, Writing – review & editing

  Affiliation Department of Marketing, University of Bamberg, Feldkirchenstr, 21, Bamberg, Germany

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• Alexander Leischnig,

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Supervision, Validation, Writing – original draft, Writing – review & editing

  Affiliation School of Business and Management, Queen Mary University of London, London, United Kingdom

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• Björn Sven Ivens ,

  Roles Conceptualization, Data curation, Investigation, Methodology, Project administration, Resources, Supervision, Validation, Writing – original draft, Writing – review & editing

  * E-mail: bjoern.ivens@uni-bamberg.de

  Affiliation Department of Marketing, University of Bamberg, Feldkirchenstr, 21, Bamberg, Germany

  http://orcid.org/0000-0001-8510-5212

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• Charles Spence

  Roles Conceptualization, Data curation, Investigation, Methodology, Supervision, Validation, Writing – original draft, Writing – review & editing

  Affiliation Department of Experimental Psychology, University of Oxford, Oxford, United Kingdom

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