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Heterogeneity and nonlinearity in consumers’ preferences: An application to the olive oil shopping behavior in Chile
- Rodrigo Alejandro Romo-Muñoz,
- Juan Hernán Cabas-Monje,
- Héctor Manuel Garrido-Henrríquez,
- José María Gil
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- Published: September 11, 2017
- https://doi.org/10.1371/journal.pone.0184585