Perceptions of health risks of cigarette smoking: A new measure reveals widespread misunderstanding

• Jon A. Krosnick,

  Affiliation Department of Communication, Stanford University, Stanford, California, United States of America

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• Neil Malhotra,

  Affiliation Graduate School of Business, Stanford University, Stanford, California, United States of America

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• Cecilia Hyunjung Mo ,

  * E-mail: cecilia.h.mo@vanderbilt.edu

  Affiliations Department of Political Science, Vanderbilt University, Nashville, Tennessee, United States of America, Hoover Institution, Stanford University, Stanford, California, United States of America

  http://orcid.org/0000-0001-5974-2525

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• Eduardo F. Bruera,

  Affiliation U.S. Department of Treasury, Washington, D.C., United States of America

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• LinChiat Chang,

  Affiliation LinChiat Chang Consulting, LLC, San Francisco, California, United States of America

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• Josh Pasek,

  Affiliation Department of Communication Studies, University of Michigan, Ann Arbor, Michigan, United States of America

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• Randall K. Thomas

  Affiliation GfK Custom Research North America, New York City, New York, United States of America

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