The magic words: Using computers to uncover mental associations for use in magic trick design

• Howard Williams ,

  Contributed equally to this work with: Howard Williams, Peter W. McOwan

  Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Software, Validation, Visualization, Writing – original draft, Writing – review & editing

  * E-mail: h.williams@eecs.qmul.ac.uk

  Affiliation School of Electronic Engineering and Computer Science, Queen Mary University London, London, United Kingdom

  http://orcid.org/0000-0002-6418-2785

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• Peter W. McOwan

  Contributed equally to this work with: Howard Williams, Peter W. McOwan

  Roles Funding acquisition, Project administration, Resources, Supervision, Writing – review & editing

  Affiliation School of Electronic Engineering and Computer Science, Queen Mary University London, London, United Kingdom

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