How Social Ties Influence Consumer: Evidence from Event-Related Potentials

• Jing Luan ,

  Contributed equally to this work with: Jing Luan, Yan Bai

  Affiliation School of Economics and Management, Beihang University, Beijing, China

  ⨯
• Zhong Yao ,

  * E-mail: iszhyao@buaa.edu.cn

  Affiliation School of Economics and Management, Beihang University, Beijing, China

  ⨯
• Yan Bai

  Contributed equally to this work with: Jing Luan, Yan Bai

  Affiliations School of Civil Engineering, Tsinghua University, Beijing, China, Resource and Environment Institute of Standardization, China National Institute of Standardization, Beijing, China

  ⨯