Rice Grain Quality and Consumer Preferences: A Case Study of Two Rural Towns in the Philippines

• Rosa Paula Cuevas ,

  Contributed equally to this work with: Rosa Paula Cuevas, Valerien O. Pede, Justin McKinley

  Affiliation Grain Quality and Nutrition Center, International Rice Research Institute, DAPO 7777 Metro Manila, Philippines

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• Valerien O. Pede ,

  Contributed equally to this work with: Rosa Paula Cuevas, Valerien O. Pede, Justin McKinley

  Affiliation Social Sciences Division, International Rice Research Institute, DAPO 7777 Metro Manila, Philippines

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• Justin McKinley ,

  Contributed equally to this work with: Rosa Paula Cuevas, Valerien O. Pede, Justin McKinley

  * E-mail: j.mckinley@irri.org

  Affiliation Social Sciences Division, International Rice Research Institute, DAPO 7777 Metro Manila, Philippines

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• Orlee Velarde ,

  ¶‡These authors also contributed equally to this work.

  Affiliations Social Sciences Division, International Rice Research Institute, DAPO 7777 Metro Manila, Philippines, Asian Development Bank, 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines

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• Matty Demont

  ¶‡These authors also contributed equally to this work.

  Affiliation Social Sciences Division, International Rice Research Institute, DAPO 7777 Metro Manila, Philippines

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