Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect

• Qingguo Ma ,

  Contributed equally to this work with: Qingguo Ma, Diandian Li

  * E-mail: maqingguo3669@zju.edu.cn

  Affiliations School of Management, Zhejiang University, Hangzhou, China, Neuromanagement Lab, Zhejiang University, Hangzhou, China

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• Diandian Li ,

  Contributed equally to this work with: Qingguo Ma, Diandian Li

  Affiliations School of Management, Zhejiang University, Hangzhou, China, Neuromanagement Lab, Zhejiang University, Hangzhou, China

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• Qiang Shen,

  Affiliations School of Management, Zhejiang University, Hangzhou, China, Neuromanagement Lab, Zhejiang University, Hangzhou, China

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• Wenwei Qiu

  Affiliations School of Management, Zhejiang University, Hangzhou, China, Neuromanagement Lab, Zhejiang University, Hangzhou, China

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