Does Product Placement Change Television Viewers’ Social Behavior?

• Elizabeth Levy Paluck ,

  * E-mail: epaluck@princeton.edu

  Affiliation Department of Psychology and Woodrow Wilson School of Public and International Affairs, Princeton University, Peretsman Scully Hall, Princeton, New Jersey, United States of America

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• Paul Lagunes,

  Affiliation School of International and Public Affairs, Columbia University, New York City, New York, United States of America

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• Donald P. Green,

  Affiliation Department of Political Science, Columbia University, New York City, New York, United States of America

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• Lynn Vavreck,

  Affiliation Department of Political Science and Communication Studies, University of California Los Angeles, Los Angeles, California, United States of America

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• Limor Peer,

  Affiliation Institution for Social and Policy Studies, Yale University, New Haven, Connecticut, United States of America

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• Robin Gomila

  Affiliation Department of Psychology, Peretsman Scully Hall, Princeton University, Princeton, New Jersey, United States of America

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