Analysing the Unequal Effects of Positive and Negative Information on the Behaviour of Users of a Taiwanese On-Line Bulletin Board

Open Access

Peer-reviewed

Research Article

Shu-li Cheng,

Affiliation Institute of Statistical Science, Academia Sinica, Taipei, Taiwan
⨯
Wen-hsien Lin,

Affiliation Institute of Statistical Science, Academia Sinica, Taipei, Taiwan
⨯
Frederick Kin Hing Phoa,

Affiliation Institute of Statistical Science, Academia Sinica, Taipei, Taiwan
⨯
Jing-shiang Hwang,

Affiliation Institute of Statistical Science, Academia Sinica, Taipei, Taiwan
⨯
Wei-chung Liu

* E-mail: wliu56@gate.sinica.edu.tw

Affiliation Institute of Statistical Science, Academia Sinica, Taipei, Taiwan
⨯

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