Everything’s Relative? Relative Differences in Processing Fluency and the Effects on Liking

• Michael Forster ,

  Contributed equally to this work with: Michael Forster, Gernot Gerger, Helmut Leder

  * E-mail: michael.forster@univie.ac.at

  Affiliation Department of Basic Psychological Research and Research Methods, Faculty of Psychology, University of Vienna, Vienna, Austria

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• Gernot Gerger ,

  Contributed equally to this work with: Michael Forster, Gernot Gerger, Helmut Leder

  Affiliation Department of Basic Psychological Research and Research Methods, Faculty of Psychology, University of Vienna, Vienna, Austria

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• Helmut Leder

  Contributed equally to this work with: Michael Forster, Gernot Gerger, Helmut Leder

  Affiliation Department of Basic Psychological Research and Research Methods, Faculty of Psychology, University of Vienna, Vienna, Austria

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