Who Are the True Fans? Evidence from an Event-Related Potential Study

Open Access

Peer-reviewed

Research Article

Qingguo Ma,

Affiliation School of Management, Zhejiang University, Hangzhou, China
⨯
Jia Jin ,

* E-mail: jinjia@nbu.edu.cn

Affiliation Business School, Ningbo University, Ningbo, China
⨯
Ruixian Yuan,

Affiliation School of Management, Zhejiang University, Hangzhou, China
⨯
Wuke Zhang

Affiliation School of Management, Zhejiang University, Hangzhou, China
⨯

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Event-related potentials
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Face
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Psychological attitudes
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Emotions
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Face recognition
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Human learning
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Electroencephalography
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Cognition
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