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Open Access

Peer-reviewed

Research Article

The Effect of Bad News and CEO Apology of Corporate on User Responses in Social Media

Hoh Kim ,

Contributed equally to this work with: Hoh Kim, Jaram Park

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯
Jaram Park ,

Contributed equally to this work with: Hoh Kim, Jaram Park

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯
Meeyoung Cha ,

* E-mail: jsjeong@kaist.ac.kr (JJ); meeyoungcha@kaist.edu (MC)

Affiliation Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯
Jaeseung Jeong

* E-mail: jsjeong@kaist.ac.kr (JJ); meeyoungcha@kaist.edu (MC)

Affiliations Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea, Department of Bio and Brain Engineering, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
⨯

The Effect of Bad News and CEO Apology of Corporate on User Responses in Social Media

Hoh Kim,
Jaram Park,
Meeyoung Cha,
Jaeseung Jeong

x

Published: May 7, 2015
https://doi.org/10.1371/journal.pone.0126358

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