Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising

• Brandon R. McFadden ,

  * E-mail: brandon.mcfadden@ufl.edu

  Affiliation Department of Food and Resource Economics, University of Florida, Gainesville, Florida, United States of America

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• Jayson L. Lusk,

  Affiliation Department of Agricultural Economics, Oklahoma State University, Stillwater, Oklahoma, United States of America

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• John M. Crespi,

  Affiliation Department of Agricultural Economics, Kansas State University, Manhattan, Kansas, United States of America

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• J. Bradley C. Cherry,

  Affiliation Department of Behavioral Pediatrics at the University of Kansas Medical Center, Kansas City, Kansas, United States of America

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• Laura E. Martin,

  Affiliation Department of Preventive Medicine and Public Health, University of Kansas Medical Center, Kansas City, Kansas, United States of America

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• Robin L. Aupperle,

  Affiliation Laureate Institute for Brain Research, University of Tulsa, Tulsa, Oklahoma, United States of America

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• Amanda S. Bruce

  Affiliation Department of Behavioral Pediatrics at the University of Kansas Medical Center, Kansas City, Kansas, United States of America

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